Promoting the brand, creating miles of smilesPromoting the brand, creating miles of smiles
Today, there are six such giant hot dog vehicles that travel the nation promoting the brand and creating miles of smile.
November 4, 2020
The â€œWienermobileâ€ is that hot-dog-on-a-bun-shaped vehicle long used by the Oscar Mayer company to promote and advertise its products in the U.S. The first Wienermobile was created by Oscar Mayerâ€™s nephew Carl G. Mayer in 1936. Today, there are six such giant hot dog vehicles that travel the nation promoting the brand and creating miles of smile.
The Wienermobile concept has evolved over the years, so much so that in June 2017, the company added several new hot-dog-themed vehicles to its line, including the WienerCycle, WienerRover and WienerDrone.
Feedstuffs editor Sarah Muirhead caught up with a couple of â€œHotdoggersâ€ while they were in the Chicagoland area recently to find out more about this long-standing marketing initiative by Oscar Mayer and to learn more about the Wienermobile and what it takes to be a hotdogger. In this segment, she is joined by Zach Chatman, professionally known as Zach n Cheese, and Maggie Thomas, otherwise known as Mustard Maggie.
Of course, the question of Ketchup or Mustard had to be asked. Grab a hot dog and take a listen!
This episode of Feedstuffs In Focus is sponsored by United Animal Health, a leader in animal health and nutrition. You can learn more about United Animal Health and how they are working to advance animal science worldwide by visiting their website UnitedANH.com.
You May Also Like
House passes rail contract, mandates sick timeJan 12, 2023
Current Conditions for
New York, NY
Enter a zip code to see the weather conditions for a different location.
Simple EggonomicsSep 07, 2023
This Week in Agribusiness, Sept. 23, 2023Sep 23, 2023
Florida ag losses from Hurricane Idalia estimated between $78m and $307mSep 22, 2023
Grains find end-of-week bumpAug 01, 2023