It’s all the buzz in the business world. The use of artificial intelligence (AI) as a public relations, and even marketing, tool is on the rise and making headlines.


But what is true risk? What is the real cost of getting your messaging wrong or using AI to craft your messaging? Is AI a business opportunity, risk or a bit of both?

 Hinda Mitchell, President of the Inspire PR Group, shares with us her insight on AI and automation as a replacement for trained marketing and PR staff.


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