Agfinity joins forces with CommoditAg

Ag retailer consortium adds offerings in state of Colorado with the new partnership.

January 21, 2020

2 Min Read

Agfinity, a prominent agricultural retailer in the state of Colorado, has joined the rapidly expanding CommoditAg network. CommoditAg is the an online retailer of high-quality farm products.

“CommoditAg is committed to working with dedicated partners that will provide the highest level of customer service and engagement as we work to offer convenience and accessibility to the agriculture community throughout the United States,” said John Demerly, chief executive officer or CommoditAg. “Agfinity provides excellent service and quality products in their trade area, and we are proud to have them join our network and expand our product offering to this important region.”

CommoditAg, founded in 2017, was born out of the vision that agriculture retailers could come together and embrace technology and e-commerce to create a business partnership that provides the best available service and value to the agriculture community. Today, CommoditAg brings together 10 retailers and more than 40 fulfillment center locations across the country, offering the scale, convenience and geographic access today’s agriculture community needs, including a broad range of crop protection and plant nutrition products.

The online retailer offers a streamlined and simple online ordering process with a fulfillment center locator that assures timely, reliable availability of agriculture products. CommoditAg only partners with innovative retailers, such as Agfinity, that understand the changing needs and expectations of today’s farmers and have the expertise and capabilities to help customers succeed, the company shared in a release.

“For more than 100 years, Agfinity has supported the Colorado agriculture community by providing value and relevant solutions to a strong member and customer base,” said Jason Brancel, president and CEO, Agfinity. “By partnering with CommoditAg, we are able to further expand and grow our services to meet the ever-changing needs of today’s progressive farmers.”

Agfinity is a locally owned and operated cooperative that has been serving the needs of northern Colorado since 1905. With locations in Eaton, Greeley, Brighton, Henderson, Gilcrest, Loveland and Mead, Agfinity offers products and services in Agronomy, Feed, Grain and Energy. CommoditAg’s partnership with Agfinity will also extend into southern Wyoming.  

“What’s most important to CommoditAg is that we are engaging locally where our partners do business, and while the customer experience begins on our e-commerce website, providing excellent customer service and building trust is crucial to what we do. We look forward to supporting Agfinity in the communities where it operates,” continued Demerly.


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