ADM has released a new insights report that details market growth potential within the pet nutrition arena.

Today's pet owners are increasingly concerned about the holistic, individualized health and wellness of their pets. This heightened focus mirrors people's proactive approach to their own overall well-being – a signal that the humanization of pets trend has gone mainstream. Notably, projections indicate the pet nutrition category could grow to nearly $150 billion by 2026.

"Many of the global drivers ADM has identified to power growth in human nutrition are equally relevant to propel growth in pet nutrition, including the themes of balanced wellness, proactive personalization and seeking sustainability," said Jorge Martínez, ADM's global president of pet nutrition. "We're making our industry-leading insights available to pet food brands around the world so they can create new offerings that satisfy rising consumer demand."

According to the report, 63% of global consumers say that they are interested in food and drink products that are customized to meet their individual nutritional needs as well as preferences.

“Both treats, which are made with ingredients that offer nutritional benefits, and pet health supplements, which support a specific structure or function of the body and are nonnutritional, are segments expected to grow rapidly in coming years,” the report noted.

As outlined in ADM's new insights report, top areas of opportunity include:

As human trends increasingly inspire pet nutrition offerings, ADM said innovative ways to proactively support pets’ overall wellbeing will continue to emerge.