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Zinpro welcomes new vice president of global marketing

Peter Close to lead development of future-focused marketing strategies to support growth.

Peter Close will help tell the story of Zinpro’s commitment to sustainably improve the health and wellbeing of animals and people through creative marketing strategies and leadership

Zinpro Corporation, the leading provider of animal nutrition solutions, has welcomed Peter Close as its new vice president of global Marketing. Close will help grow the business and brand awareness while overseeing three critical business functions including marketing, sustainability and strategy.

“We are thrilled to have someone with Peter’s experience and expertise on board,” said Rob Sheffer, president and CEO of Zinpro. “Peter will bring focus, energy and global perspective as he leads the development of future-focused marketing strategies to support our growth.”

Close holds a master’s degree in surface chemistry and colloids from the University of Bristol in England and earned a professional certificate in finance and accounting from the London Institute of Banking & Finance in England. In addition to his educational background, Peter brings 20 years of experience as a global leader with expertise in brand marketing, growth strategy and innovation. He will be based at Zinpro headquarters in Eden Prairie, Minnesota.

“We have invested in the growth of our marketing function as more customers around the world learn about the critical difference that we make for animal health and wellness, and ultimately the health of their operations,” Sheffer continued. “I’m confident that Peter will leverage the unique talents of our full team as we build an interdependent and well-connected worldwide marketing organization.”

TAGS: Business
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