Connect to build trust around the tough issues

Brian Fretwell, founder of Finding Good, shares a science-based approach of leading and connecting through smarter questions.

May 3, 2024

When people work to see the value in each other and feel connected, the world becomes a better place. When people feel disconnected, daily 'threats' of uncertainty, doubt, and change, become all that they see. 

During PEAK 2024 in Minneapolis we caught up with Brian Fretwell, founder of Finding Good. Fretwell lead a three-part business and leadership program focused on helping to build the clarity, confidence, and certainty that comes with connection. He believes that smarter questions (and responses) can improve conversations, relationships, and how people feel about themselves. His question process builds trust around tough issues, makes important conversations more productive, and helps others feel truly valued. 
This episode is sponsored by United Animal Health, a leader in animal health and nutrition. You can learn more about United Animal Health and how they are working to advance animal science worldwide by visiting the website at

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