TruTag Technologies Inc., a leader in product authentication and brand security solutions, has entered into a memorandum of understanding to establish a strategic partnership with Hongyang Biotechnology Co. Ltd., the leading animal health management and farm management solution provider in the livestock sector in China.
The partnership will seek to implement TruTag’s innovative security platform across Hongyang’s growing livestock portfolio of 1,500 farms throughout China. The cooperation will initially target the pig industry, with the potential to expand into other livestock categories. Areas of specific focus will include the direct marking and authentication of livestock and meat packaging.
Together, TruTag and Hongyang said they will address the most serious threats to supply chain security today: counterfeiting and diversion. Coupling TruTag’s product security platform with Hongyang’s extensive livestock portfolio will offer a unique opportunity to safeguard the pig supply chain. With advanced security technology and comprehensive business intelligence features, the solution will allow stakeholders to regulate their supply chains by identifying suspect and illegitimate products, taking corrective actions, securing enhanced enforcement and, most important, protecting consumers' lives.
“We are thrilled to have formed this partnership with Hongyang,” said Dr. Michael Bartholomeusz, TruTag chief executive officer. “By combining TruTag’s products with Hongyang’s deep sectoral expertise, together we can offer a holistic solution that provides best-in-class supply chain security.”
TruTag has the most advanced precision-fabricated, current good manufacturing practices, nano-porous silica manufacturing operation in the world for a variety of applications and security solutions, including product identity for food, medicine, secure labels and documents. The company’s highly specialized nano-porous silica particles extend to precision drug delivery systems for the biopharmaceutical industry. TruTag’s nano-fabrication technology platform is complemented by its advanced hyperspectral imaging solutions, which can be applied to a broad array of market applications ranging from medical diagnostics to machine vision.
Hongyang Biotechnology is the leading animal health management and farm management solution provider in the livestock sector in China, operating across seven provinces and providing services to more than 1,500 farms across the country.