Tate & Lyle, a world leader in ingredient solutions for healthier food and beverages, is pleased to announce the launch of its new brand.
The rebrand of Tate & Lyle is another important milestone in the transformation of its business to become a purpose-led, growth-focused specialty food and beverage solutions business.
At the heart of the brand, is the company’s new narrative – Science\ Solutions \ Society, the promise Tate & Lyle makes to its customers and the way in which it will deliver its purpose.
“Our commitment to ‘Science, Solutions, Society’ was born out of a deep understanding of our purpose ‘Transforming Lives through the Science of Food,’” said Nick Hampton, chief executive officer of Tate & Lyle. “After all, everything Tate & Lyle does is rooted in science. It’s through R&D and innovation – our understanding of the science of food – that we have the greatest impact, not only by supporting healthy living through our ingredients and solutions but because, by growing our business, we can also have a wider positive impact on our communities and the planet.”
He added, “We are really excited to be able to share our new brand today – it truly reflects who we now are as a business and our ambition for the future, building on over 160 years of innovation.”
Helen Bass, global head of marketing & insights for Tate & Lyle, said: “This rebrand is not just a new logo or colors, it is a beacon of change for our organization, creating a distinctive new brand, one powerful narrative, that stands out and brings it to life for ourselves and our customers.”
Tate & Lyle engaged global creative design agency, Bulletproof, to carry out this rebrand project.
