Feedstuffs is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Plumrose USA rebranding to Swift Prepared Foods

pixabay Sizzling bacon FDS.jpg
Shift better aligns heritage and future direction of company, with significant focus on innovation and prepared foods.

Plumrose USA, a branded packaged meat company and subsidiary of JBS USA, announced that it is rebranding to become Swift Prepared Foods. The shift better aligns the heritage and future direction of the company, with a significant focus on innovation and prepared foods, the company said.

“Swift Prepared Foods represents our company’s promise to provide customers and consumers with diverse brands and a variety of food solutions,” said Tom Lopez, President of Swift Prepared Foods. “This shift positions us for success as we focus on growing our business, providing opportunities for our team members and delivering protein-centric prepared foods.”

Plumrose USA’s commitment to private label products is not changing. There will be expansions of both branded and private label offerings in conjunction with innovative prepared foods. The rebrand is taking effect immediately, with an ongoing rollout throughout 2021.

This change follows new facility announcements the company made in 2020, including a $70 million ready-to-eat bacon facility that is currently being built in Moberly, Mo., and the intention to build a $200 million state-of-the-art Italian meats facility, location still to be determined.

Learn more here.

TAGS: Business
Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.