On the heels of its first 10 grand opening events in the U.S., German grocer Lidl continues its pursuit of the U.S. grocery sector, announcing that four more new stores will open July 13 in Virginia and North Carolina. The announcement comes as Lidl also said it has plans to build a fourth regional headquarters and distribution center in Cartersville, Ga., which is part of the company’s larger plan to open 100 stores by the summer of 2018.
“Since opening our doors two weeks ago, we have begun the journey of serving our customers with top-quality products at the best possible prices every single day,” said Brendan Proctor, president and chief executive officer of Lidl US. “We are excited to announce today that we will be bringing the Lidl experience to even more communities in Virginia and North Carolina in a few short weeks. At Lidl, we are committed to providing our customers with a simpler, more efficient shopping experience with better choices at lower prices, so they can shop with confidence.”
Lidl touts a simple and efficient approach to grocery shopping with a layout of 20,000 sq. ft. and only six aisles, which the company said means huge savings for its shoppers.
Lidl stores have an exclusive wine range curated by in-house master of wine Adam Lapierre, who has won more than 200 medals this year. Additionally, the company said it is committed to offering a wide range of healthy and sustainable options as consumers are increasingly interested in these types of products. All fresh and frozen seafood in Lidl’s everyday assortment will be certified sustainable by either the Marine Stewardship Council, Best Aquaculture Practices or the Aquaculture Stewardship Council.
Lidl’s private-label products will not have certified synthetic colors, added monosodium glutamate or partially hydrogenated oils containing trans fats. The stores will also carry a variety of organic and gluten-free items, including organic fruits, vegetables, meat, dairy and packaged food items, which Lidl said will all be available at the lowest possible prices.
Lidl said about 90% of its available groceries will be exclusive brand products.