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Cobb-Vantress launches virtual initiative

TAGS: Business
Company committed to delivering newest, most relevant information amid pandemic.

A new international virtual effort from Cobb-Vantress is the latest initiative to continue providing technical expertise and insights amid the ongoing global COVID-19 pandemic. The company also recently launched biosecurity hub and regional webinar series.

“Cobb customers know they can depend on us for the relevant technical expertise they need to ensure success, whether it’s biosecurity resources or day-to-day questions,” said Stan Reid, Cobb vice president of North and South America. “Even if we can’t physically be together, we remain committed to delivering the newest and most relevant information directly and seamlessly to our customers when and how they need it.”

Beginning in May, Cobb’s global technical service teams have held webinars in Asia, North and South America as well as Central America, the Caribbean and Mexico (CAMEX). These webinars were designed to provide insights and recommendations covering the most common issues in the poultry industry, including nutrition, hatchery, health, broilers, breeders, processing and more.

“The webinars are customized by region, and to date, there have been 30 separate meetings that have attracted nearly 11,000 participants from around the world,” said Pelayo Casanovas, Cobb vice president of Europe, Middle East and Africa (EMEA) and Asia Pacific. “These webinars build on ongoing efforts to provide virtual access to critical information from Cobb’s technical experts. The recently launched biosecurity hub is another virtual resource that shares Cobb’s rigorous biosecurity program, guidelines and recommendations from our top experts.”

Free resources, including videos, posters and articles in multiple languages, are available at cobb-vantress.com/biosecurity.

Cobb senior director of world marketing Roger Vessell said, “As an industry service provider, Cobb is committed to supporting our customers and providing technical expertise and recommendations. The popular TechTalks series that launched this summer in North America offers weekly insights hosted by a range of Cobb experts.”

A new regional webinar series in Asia, South America, EMEA and CAMEX recently launched in late August to complement the ongoing North America series.

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