The Certified Angus Beef brand has introduced Steakholder Rewards, a loyalty program that shares beef know-how with consumers and rewards them for connecting with the brand and purchasing the beef at locations that feature it.

"Steakholder Rewards allows consumers to elevate the experience they have come to expect from the Certified Angus Beef brand while also growing our conversations with a wider audience base," said Tracey Erickson, the brand's executive vice president of marketing. "It is built on delivering experiences that deepen the relationship consumers have with the brand and with our partners who offer it."

The loyalty program offers participants the chance to win unique opportunities with renowned chefs and VIP access to special events. As steakholders, members may also earn fine merchandise, like limited-edition carving knives, premium apparel and exclusive content.

"Each person's experience and rewards will be based on their individual tastes and preferences," Erickson explained. "Members can choose to make the experience more personal by sharing information about their beef and shopping preferences as well as dates for celebrations, such as birthdays."

Points may be earned for activities that include referring a friend, sharing recipes, watching videos at the site, answering surveys or following the brand on social media. Members can also earn 10 points for every $1 spent on qualifying purchases of Certified Angus Beef-branded products from participating outlets.

"Research shows that consumers are willing to pay more for our brand and drive farther to businesses offering it, and we want to reward them for that," Erickson said. "This is a fun way to engage our loyal fans and make them feel an even bigger part of our brand, from family farmers and ranchers to their tables."