Beyond Meat Inc. announced its latest product innovation, Beyond Breakfast Sausage, which will start to hit retail shelves by the end of March. The new product is available in two flavors: classic and spicy.

“Our Beyond Breakfast Sausage platform delivers on our promise of enabling consumers to 'eat what you love' while advancing health, environmental and animal welfare benefits. It has seen early success at some of the most popular and iconic quick-service restaurants, and we are excited to introduce the first extension of the platform in retail,” Beyond Meat founder and chief executive officer Ethan Brown said. “It's been a staple in my own household, and I'm glad that families can now enjoy this delicious breakfast option at home while feeling great about nutritional wins like 50% less total fat, 35% less saturated fat and sodium and no cholesterol compared to a leading brand of pork sausage.”

To celebrate the launch, Beyond Meat partnered with renowned lifestyle expert Martha Stewart to create two recipes with Beyond Breakfast Sausage.

“I am excited to create two delicious recipes that incorporate Beyond Breakfast Sausage,” Stewart said. “Beyond Meat offers a better-for-you, plant-based option to animal protein for people who are looking to change or expand their diets. I think it is important to start the conversation around such plant-based diets. Reducing our meat consumption as we move toward the future is yet another important step in curing the environmental problems facing the world we live in.”

Beyond Meat said Beyond Breakfast Sausage is made using simple, plant-based ingredients and is designed to look, cook and satisfy like traditional pork breakfast sausage. Other product highlights include:

Beyond Breakfast Sausage will arrive on store shelves coast to coast between the end of March and early April and will be available at select retailers, including: ACME, Albertsons, Key Foods, Kings, Pavilions, Raley’s, ShopRite, Vons, Wegmans and Whole Foods Market. It will be available in the premium breakfast meat section of the frozen aisle with a suggested price of $4.99 for six patties.

Beyond Meat’s portfolio of fresh and frozen plant-based proteins are sold at approximately 77,000 retail, restaurant and foodservice outlets in more than 65 countries worldwide as of December 31, 2019.