Beyond Meat recently announced a major expansion in its relationship with Walmart, the world’s largest retailer. Following the successful launch this summer of the Cookout Classic value pack, Beyond Meat’s most affordable product offering to date, Walmart plans to triple the availability of the Beyond Burger from approximately 800 locations to more than 2,400 stores nationwide beginning this week. The move comes as part of Beyond Meat’s effort to increase worldwide accessibility to simple, plant-based meat products made without genetically modified organisms (GMOs) or bioengineered ingredients.
Beyond Meat first launched its frozen products at Walmart in 2015. Since then, Walmart has expanded its Beyond Meat in-store offerings to include the Beyond Burger and Beyond Sausage in the fresh meat aisle and, most recently, Beyond Breakfast Sausage patties in the freezer aisle.
“Walmart has been a terrific partner, and we’re excited to strengthen that partnership in depth and breadth as we look to offer more Beyond Meat products at more Walmart locations, furthering our commitment to increasing accessibility of plant-based meat,” Beyond Meat chief growth officer Chuck Muth said.
This news follows a year of growth for Beyond Meat, whose products are available at approximately 112,000 retail and foodservice outlets in 85 countries worldwide. This increased distribution of Beyond Burger at Walmart comes as the demand for plant-based meat continues to rise and consumers continue to choose Beyond Meat, the company said.
The Beyond Burger is designed to look, cook and satisfy like a traditional beef burger but is made from plant-based ingredients without GMOs, soy or gluten.
Beyond Meat said its vision is to be a global protein company capable of serving growing demand for delicious, nutritious and sustainable protein. Recently, the findings from a clinical study conducted at Stanford University using Beyond Meat’s plant-based products were published in The American Journal of Clinical Nutrition. In the study, the researchers evaluated the impact of animal-based versus plant-based meat over an eight-week period on cholesterol levels, heart disease risk factors (including TMAO levels) and bodyweight and found improvement in key health metrics when participants replaced animal-based meat with plant-based meat. Beyond Meat said the results provide another data point in a growing field of research about how plant-based meat can help people live healthier lives.