Amlan International, the animal health business of Oil-Dri Corporation of America and a global leader in mineral-based feed additives that optimize the intestinal health of poultry and livestock, recently appointed Chris Dyer as its director of sales, North America. In the role, Dyer will work to advance Amlan’s development strategies and present mineral-based solutions for customers in the U.S. and Canada. His expertise in poultry production and animal health sales expands upon Amlan’s recent focus on organizational growth and future sustained success in North American markets.
”We are impressed by Chris’ strong track record of customer relationship development and the sales excellence he brings to Amlan. He will be key to the delivery of our highly researched mineral-based feed additives to producers in North America,” said Heath Wessels, vice president of sales, The Americas. “The market is eagerly seeking natural products to maximize profitability in poultry and livestock, as their customers demand high-quality animal proteins. Chris’ expertise in the North American market will help us showcase our mineral-based products’ high value and demonstrate how natural feed additives can benefit their operations.”
Dyer has more than 35 years of experience in the poultry industry where he began his career as a hatchery and production manager. He led a team of regional account managers in the U.S. and Canada and was responsible for a multimillion-dollar program of medicated feed additives, biologicals and bio-device business. From there, he moved into a leadership role at a major poultry production business where he oversaw parent stock breeder sales in the U.S., Canada, Mexico and Central America.
“The Americas represent 41% of global broiler meat production and Amlan’s mineral-based feed additives like Sorbiam continue to demonstrate efficacy in this growing marketplace,” said Dr. Wade Robey, vice president of agriculture at Oil-Dri, and president of Amlan International. “Chris’ experience as a business unit leader and his strong relationships align with our organizational efforts to ensure continued growth for Amlan in the North America region; we’re excited to have him on the team.”
Dyer has numerous managerial certifications through the Strategic Account Management Association. He graduated from the University of Georgia with a bachelor’s degree in agriculture.