Addition of digital solutions and data analytics expertise help accelerate progress in precision livestock farming.

April 8, 2020

3 Min Read
Performance Livestock Analytics

Zoetis announced April 8 the acquisition of Performance Livestock Analytics to enhance its animal health solutions across the continuum of care for beef producers.

Zoetis said adding Performance Livestock Analytics — a technology company that simplifies data and analytics for the livestock industry — will help it accelerate progress in precision livestock farming and improve sustainability of producers' operations.

Financial terms of the transaction are not being disclosed.

Performance Livestock Analytics was the first company to offer cloud-based data management to beef producers, and its Performance Beef solution now "combines cloud-based technology with automated on-farm data collection to provide powerful analytics that help feedlot managers make better decisions across financials, nutrition and animal health," Zoetis said.

"The addition of Performance Livestock Analytics is an important part of our strategy to bring precision livestock farming to our customers to help improve the health of their animals and the sustainability of their operations," said Mike McFarland, executive vice president and group president of accelerated growth businesses for Zoetis. "The team at Performance Livestock Analytics has successfully applied Silicon Valley technology learnings to the needs of livestock producers, and we are thrilled to have them join us at Zoetis to continue leading the way in digital and data analytics for livestock."

Simplifying feeding to financials, Performance Beef makes it easy to change rations, create accurate invoices and closeout reports and analyze trends in feed efficiencies, costs and performance, according to the announcement. New animal health inputs can automatically be captured at the chute, providing insights into individual animal performance and health protocol compliance.

Another tool from Performance Livestock Analytics, Cattle Krush, uses real-time market data to give producers instant breakeven, market analytics and profit alerts to help in buying and selling cattle.

"Our digital platform changes how livestock producers manage their business. Real-time, accurate data allows producers to make better management decisions to help boost efficiency and profitability," Performance Livestock Analytics co-founder and chief executive officer Dane Kuper said. "Both our culture and vision align well with Zoetis. Now, as part of Zoetis, we will be better positioned to provide practical technology solutions to improve livestock health and sustainability for our customers."

Zoetis noted that precision livestock farming can help improve producers' decision-making, right down to the level of each individual animal, to maximize health and well-being, performance and efficiency across livestock operations. Digital platforms and technology can help integrate the information a producer has available from multiple sources and turn that information into useful insights that inform health and management decisions, the company added in its announcement.

On-farm data also may be meaningful if shared throughout the supply chain in response to consumers' growing interest in how food-producing animals are raised, Zoetis said.

Zoetis is a leading animal health company that discovers, develops, manufactures and commercializes medicines, vaccines and diagnostic products, which are complemented by biodevices, genetic tests and precision livestock farming. Zoetis serves veterinarians, livestock producers and people who raise and care for farm and companion animals with sales of its products in more than 100 countries. In 2019, the company generated annual revenue of $6.3 billion and had approximately 10,600 employees.

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