THE Scoular Co. of Omaha, Neb., and the Alverde family of Guaymas, Sonora, Mexico, announced the establishment of a new joint venture, Nova del Mar, that will produce and sell high-quality fish meal and oil made from pelagic fish sourced from the Sea of Cortez.

Nova del Mar will control a fishing and manufacturing business in Guaymas that was previously owned and operated by Nova Sonora, the Alverde family's former company. Scoular will serve as the exclusive marketer of all Nova del Mar products sold outside of Mexico.

Nova Sonora founder Jesus Alverde Alonso said, "I look forward to combining my 50 years of experience in fishing and manufacturing with Scoular's international marketing expertise. As Nova Sonora, we were the pioneers of the industry in this area. We established production in 1962 and later became one of the first companies to fish for sardines in the Gulf of California. In the future, we will continue to innovate as Nova del Mar."

John Messerich, Scoular senior vice president who oversees the global fish meal and oil marketing activities, added, "We're pleased to take this relationship to the next level by investing in Nova del Mar and becoming part of a quality Mexican fishing and manufacturing operation."

Scoular operates 90 independent business units that provide supply chain solutions for end users and suppliers of grain and feed and food ingredients around the globe.

Volume:87 Issue:31