Rabobank: Consumer shift away from sugar cannot be dismissed

Global sugar consumption in next 15 years likely to be lower than growth rate seen in past 15 years.

August 9, 2017

2 Min Read
Rabobank: Consumer shift away from sugar cannot be dismissed

The shift away from sugar consumption is an important driver behind significant changes in the food and beverage industry. These changes will have long-term ramifications, including a likely slowdown in the worldwide sugar market, according to Rabobank latest “Sweetness & Lite” report.

A combination of changing preferences, product reformulations and government pressure have caused structural changes in the way sugar is perceived and consumed worldwide, the report noted.

“The consumer shift away from sugar has become a global trend,” Rabobank senior analyst Nick Fereday said. “This is a big deal for the sugar industry and cannot be dismissed as a passing fad or wished away.”

While the authors of the report -- Fereday and Rabobank global strategist Andy Duff and Rabobank -- do not intend to act as “judge and jury” on sugar and related sweeteners in the report, they identified the primary reasons why consumers are moving away from sugar, including:

  • More consumers are adopting low-sugar diets instead of ones that focus on just fats because they see sugar and refined carbohydrates as the main culprits in obesity.

  • There have been increases in legislation penalizing sugar-laden beverages, such as a tax on sugary soft drinks in countries like Chile, Egypt, Mexico, South Africa and Thailand and in major metropolitan areas in the U.S.

Companies in the food industry are responding, for instance, by overhauling ingredients, decreasing portion sizes and diversifying their corporate portfolios.

It is estimated that, if company and government initiatives were to achieve a significant (5% or more) reduction in sugar use in the global food and beverage sector over a two- to three-year implementation period, it would offset much of the expected global growth in consumption during this period. In addition, the outlook for industrial sugar use depends heavily on consumption trends in emerging markets.

“The rate of growth of global sugar consumption in the coming 15 years is likely to be lower than the growth rate seen in the last 15 years,” Duff said.

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