It appears that 2019 could be another tough year for dairy farmers across the country as they expect to face an uphill battle against low milk prices and demand. The Prairie Farms Dairy Cooperative, one of the largest and most successful dairy cooperatives in the Midwest, is not waiting for conditions to improve before taking action, announcing its latest campaign in a series to help support struggling farmers. Between now and Jan. 31, 2019, customers can join the “Gameday MOOvement” campaign by pledging their support for dairy farmers and be entered to win daily dairy prizes as well as a grand prize.

Consumers looking to support local dairy farmers can visit the “Join Our MOOvement” page and sign a pledge to help dairy farmers and their families by purchasing Prairie Farms products and encouraging others to join. Supporters can then sign up to receive special Prairie Farms product offers and become a member in the MOOvement loyalty club with members-only offers. Anyone interested in taking a local dairy farm tour can also register to do so on the page.

“We want everyone to know when they choose Prairie Farms products, they can support their local dairy farmer neighbors that work, live and spend money in their communities,” a spokesperson for Prairie Farms said.

According to the company, dairy farms across America are going out of business at an alarming rate, and entire communities are feeling the effects of the closures, including an eroding tax base for rural communities, struggling churches and schools and mounting financial debt for dairy farmers.

The Join Our MOOvement campaign is a grassroots effort that seeks to reverse these misfortunes by connecting consumers with dairy farmers through the products they produce.

“The idea is easy to understand: When you choose Prairie Farms, you are supporting hundreds of local dairy farmers while buying the ‘Best of the Best’ dairy products for your family. In addition, the campaign seeks to build on consumer desires to have a clear view of the food they are consuming and where it originates,” the company noted.

By participating in the campaign, not only are consumers pledging to help dairy farmers, but they are also giving back to charities enrolled in Prairie Farms Our Caps, Your Cause program. Each week, the top eight charities, determined by the highest number of votes, will receive 1,000 cap credits. That’s $50 for each charity.

Prairie Farms said it is committed to making an impact in the communities it serves. Currently, more than $180,000 has been donated to local charities through the program.