Novus supports broilers with new Scale Up Program

Program focused on improving meat production, carcass quality through sustainably driven intelligent nutrition.

August 29, 2023

3 Min Read

Novus International debuted this week a new program aimed at enhancing the financial success of broiler producers. The Scale Up Program for Broilers is focused on improving meat production and carcass quality through sustainably driven intelligent nutrition. 


“Intelligent nutrition is the combination of experienced people, insightful perspectives and smarter solutions that allow us to put more into everything we create,” said Dr. Gabriela Cardoso Dal Pont, the poultry solutions manager for Americas at NOVUS. “The Scale Up Program for Broilers focuses on three focus areas – performance, meat quality and carcass yield, and sustainability and animal welfare. By supporting these pillars through intelligent nutrition, we can positively impact profitability for the broiler producer.”


Mintrex Bis-Chelated Trace Minerals serve as the foundation for the program. Available in organic zinc, copper and manganese, the mineral is bonded to methionine source HMTBa, which protects the mineral as it travels through the digestive system to the site of absorption making it less susceptible to antagonism in the gut. This also means that over-supplementation, which is often found with inorganic trace minerals, is unnecessary. 


The program’s strategies, which are customized to meet the farm’s goals, include Mintrex Zn trace mineral to support meat and carcass quality, Mintrex Cu trace mineral to support performance, and the Reduce and Replace strategy, which is shown to reduce the excretion of zinc (up to 37%), copper (up to 41%) and manganese (up to 35 %).


“Even when reducing total mineral inclusion and replacing part of the ration’s inorganic trace minerals with Mintrex trace minerals, producers can see the same or better results with less mineral in the feed and less mineral excreted into the environment,” Cardoso said. 

In commercial and research trials the strategies used in the Scale Up Program for Broilers are shown to help optimize the broiler bird performance:

  • Improving broiler chicken survivability by an average of 1.46%

  • Reducing the incidence of wooden breast and white striping

  • Reducing foot pad issues (up to 25%), and skin scratches (up to 25 %)

  • Supporting broiler performance under intestinal challenge

  • Improving bone strength up to 5.4%


The Scale Up Program also offers technical support, laboratory analysis of feed (not available in all areas), and access to Novus’ Xpert Link Network. The Xpert Link Network is a group of industry professionals outside of Novus with experience in nutrition, management, health, and feed manufacturing. These external partners can provide unique suggestions, recommendations, and insights to help Novus customers get closer to their goals.


Novus Executive Technical Service Manager Dr. Bob Buresh, who works directly with poultry customers, says the new program showcases the company’s long-time commitment to results-driven programs that support the industry in a sustainable way.


“The North American Poultry Sales and Technical Service teams are excited to bring this program to our broiler customers. It represents our ongoing commitment to deliver science-based and economically valuable solutions to industry partners,” he says. “Through the Scale Up Program for Broilers, we will continue to support our customers' goals of achieving optimal performance and meat quality and yield in an environmentally sustainable manner.”


The launch on August 28 was for customers in the Americas. The program will be available for customers in Asia, Europe, the Middle East, and Africa later this year. 


Novus launched the Scale Up Program for Dairy in 2022 before expanding the program to swine and poultry. Novus created the program with the aim of working more closely with nutritionists and producers to help their animals achieve their full genetic potential and meet production goals.

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