New Rosedale advances expansion in western Canada
Expansion includes large-scale additions to main mill and launch of custom-branded feed enzyme supplement.
October 8, 2018
At a time when the North American feed industry is undergoing change driven by new rules, heightened market expectations and groundbreaking technology advances, a growing number of major farming operations are opting to take charge of their futures by embracing a stronger direct role in feed production and feed additive innovation, according to an announcement from New Rosedale Colony Farms Ltd. in Manitoba.
After establishing a legacy as one of the first major farming operations to enter the commercial feed business under its New Rosedale Feedmill brand, the farming enterprise is now in final stages of a multi-pronged expansion slated for completion this fall, the announcement said.
This expansion includes large-scale additions to the main mill that will more than double New Rosedale’s professionally mixed commercial feed production capacity, including complete feeds for swine, poultry, beef and dairy cattle, along with other diversified livestock and equine. The operation has also extended its network of partnerships with feed dealers across the western Canadian region, added to its roster of animal nutritionists and worked with an industry partner to develop and launch New Rosedale’s first custom-branded feed additive technology: the next-generation, multi-activity enzyme supplement Rozyme Plus.
“We have felt the time is now to move ahead aggressively,” Stan Baer of New Rosedale Colony Farms said. “With the changes impacting the feed industry, there is increasing incentive for the approaches and products we are providing. As producers ourselves, we know firsthand the growing importance of feed and nutrition. It’s an area of opportunity where advances in production, knowledge and technology can be applied to create more profitability at the farm level. Better feed and better nutrition mean better livestock. It’s an area where we believe we can make a difference in supporting a healthy and competitive industry.”
According to the company, livestock producers and the industry are shifting to meet new standards on judicious use of antibiotics, with the Veterinary Feed Directive now fully implemented in the U.S. and similar regulations coming into effect on Dec. 1, 2018, in Canada.
This shift places more emphasis on maximizing other avenues of supporting health and performance, such as more tailored and strategic approaches to feed and nutrition, including taking advantage of the latest feed technology options, the company said.
“Establishing our new dealer network has been a multiyear initiative that is a big piece of the puzzle now coming together at the right time,” New Rosedale dealer representative John Wright said. “It allows us to supply high-quality feed and innovations such as Rozyme Plus efficiently to a larger marketplace.”
Enzyme supplementation has long played an important role across livestock sectors to help break down otherwise hard- or impossible-to-digest feed components, resulting in strong efficiency gains, cost reductions, reduced environmental footprint and numerous additional benefits supporting animals as well as profitability and sustainability, New Rosedale said.
Rozyme Plus, which just recently earned Canadian Food Inspection Agency registration approval, represents next-generation enzyme technology and is now available directly from New Rosedale and its expanded dealer network. It features multiple enzyme activities to achieve feed breakdown and is particularly suited for use with common feedstuffs and diets fed in western Canada and the northwestern U.S., the company said.
“The launch of Rozyme Plus is a major step forward for New Rosedale Feedmill,” Wright said. “It’s good for the animals. It benefits the farmers. It fits today’s environment. It’s a great example of the type of innovation New Rosedale is interested in as it moves ahead. Launching this product is the perfect way to kick off a new era for our feed mill business and offer something we believe will be extremely beneficial for our customers.”
New Rosedale Feedmill also recently welcomed new staff nutritionist Orit Agbayev and established a partnership with Prairie Beef Nutrition as part of broader, ongoing work to build its own dedicated animal nutrition expertise. New Rosedale currently has the pellet mill up and running and is working on having more pelleted feed rations in the near future.
New Rosedale Feedmill — including production of complete feeds, minerals and premixes — has been hazard analysis and critical control points certified since 2007, is a member of the Animal Nutrition Association of Canada and follows the safety and quality assurance measures of Canada's Feed Assure program.
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