Messaging, labeling key to consumer acceptance

Consumers seek honest and transparent messaging and labeling from farmers and food companies today.

Sarah Muirhead, Managing Director and Editor, Feedstuffs

February 28, 2019

1 Min Read
Messaging, labeling key to consumer acceptance

Dr. Lisa Lundy joins us to talk about the importance of messaging and labeling to the food industry and farmers.

Lundy is associate professor of agricultural education and communications with the University of Florida.

She spoke at the 2019 Bayer Forum in Orlando, Fla.

 

About the Author

Sarah Muirhead

Managing Director and Editor, Feedstuffs, Farm Progress

Sarah Muirhead is managing director of the Farm Progress Livestock Group, which brings together BEEF magazine, National Hog Farmer and Feedstuffs. She also serves as editor and publisher of Feedstuffs. She has more than 40 years of editorial and communication experience in the feed industry and animal agriculture. Sarah grew up directly involved in her family’s seed and pork production operation. She holds a bachelor’s degree in agricultural communication from the University of Illinois.

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