Marketing veteran says meat industry getting it wrong

Constantly defending against criticism and using claim-based marketing will not win over consumers.

Krissa Welshans, Livestock Editor

June 3, 2019

5 Min Read
woman grocery shopping while on mobile phone
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About the Author

Krissa Welshans

Livestock Editor

Krissa Welshans grew up on a crop farm and cow-calf operation in Marlette, Michigan. Welshans earned a bachelor’s degree in animal science from Michigan State University and master’s degree in public policy from New England College. She and her husband Brock run a show cattle operation in Henrietta, Texas, where they reside with their son, Wynn.

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