Market outlook 2024: Growth at a slower pace

From IPPE in Atlanta, Hamlet Protein CEO Erik Visser talks with us about key market drivers and developments for 2024. Among the things we touch are how 1) animal protein production, and with it the production of animal feed, will keep growing in 2024 but at a slower pace, 2) South American and Asian markets are better positioned for growth than mature markets in Europe and North America, 3) animal diseases and geo-political matters can potentially strongly impact the industry, and 4) ESG regulation will play a more prominent role in business decisions. Feeding a growing world population in an efficient and sustainable manner will be the main focus for all market segments, according to Visser.