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INSIDE WASHINGTON: CREAATE bill builds market demandINSIDE WASHINGTON: CREAATE bill builds market demand

Senators introduce bill that increases funding for Market Access Program and Foreign Market Development program.

Jacqui Fatka

September 21, 2017

4 Min Read
INSIDE WASHINGTON: CREAATE bill builds market demand

U.S. agriculture producers may be one of the most productive in the world, but it does them little good if they don't have markets for those products. In the age of public and private partnerships, many agricultural groups are praising the introduction of a bill in the Senate to increase funding for programs that help promote and expand U.S. agricultural exports.

On Tuesday, the Cultivating Revitalization by Expanding American Agricultural Trade & Exports (CREAATE) Act was introduced by Sens. Angus King (I., Maine), Joni Ernst (R., Iowa), Joe Donnelly (D., Ind.) and Susan Collins (R., Maine). The introduction of the CREAATE Act in the Senate follows the House version, H.R. 2321, introduced May 3 by Reps. Dan Newhouse (R., Wash.) and Chellie Pingree (D., Maine).

Whereas President Donald Trump’s budget earlier this year sought to zero out funding for the Market Access Program (MAP) and Foreign Market Development (FMD) program, CREAATE seeks to expand MAP and FMD to boost the impact trade has on U.S. farmer profitability and the U.S. economy.

The bill would increase statutory funding for the programs, which are now authorized at $200 million per year for MAP and $34.5 million per year for FMD. Both have faced stagnant funding and eroding real dollar impact due to inflation, sequestration, administrative costs and increased global competition. CREAATE calls for phasing in additional annual funding through fiscal 2023 to $400 million for MAP and to $69 million for the FMD program.

The Coalition to Promote U.S. Agricultural Exports and the Agribusiness Coalition for Foreign Market Development said there is convincing evidence that such increases would generate very “positive, incremental returns.” A November 2016 econometric study by Informa Economics IEG found that increased public funding for MAP and FMD, coupled with increasing private contributions from farmers and others, would:

  • Increase average annual agricultural export value by $3.4-4.5 billion;

  • Increase farm cash income by $500-700 million;

  • Increase U.S. gross domestic product by $4.5-6.0 billion, and

  • Create up to 85,000 new and part-time jobs.

For decades, the U.S. Department of Agriculture's export promotion programs have helped American farmers create, expand and maintain access to foreign markets, cultivating hundreds of billions of dollars in exports and creating millions of American jobs in the agriculture sector and support industries. Several independent evaluations have shown that the activities funded by MAP and FMD are consistently effective at increasing demand overseas and raising farm income at home.  

Yet, the real, effective federal funding that reaches agricultural cooperator organizations carrying out market development work with these programs has steadily eroded, even while international competitors continue to greatly outspend the United States, according to members of the coalition.

In fiscal 2017, for example, just $173.5 of the $200 million MAP appropriation was allocated to 68 nonprofit commodity organizations participating in the program, and just $26.6 million of the FMD appropriation was allocated to 23 nonprofit commodity organizations participating. Taking inflation into account, this means the $200.1 million total awarded for MAP and FMD in fiscal 2017 had an actual promotional power of only about $140 million. Meanwhile, as trade becomes an increasingly important part of farm income, applications for funding have come to far exceed the actual allocated amount available.

The success of these programs has been sustained through increasing support and resolve from the participating nonprofit U.S. agricultural trade associations, farmer cooperatives, nonprofit state/regional trade groups and small businesses partners. These groups contributed more than 70% of available funds in 2016, which is well above program requirements.

Meanwhile, America's competitors have ramped up their own export promotion. For example, the European Union spends more than $255 million per year just to promote wine exports -- more than the U.S. spends for the promotion of all commodities through MAP and FMD.

“If this trend continues, the disadvantage in the global marketplace for American producers will only worsen,” the agricultural export coalition said.

MAP and FMD are public/private partnerships that promote U.S. agriculture. Together, they are responsible for 15% of U.S. agricultural export revenue --totaling  $309 billion since 1977.

American Soybean Assn. (ASA) vice president John Heisdorffer said MAP and FMD are two of the real success stories when it comes to partnerships between American farmers and the federal government. “We work together with the U.S. Soybean Export Council to leverage MAP and FMD funds to establish and expand markets for American soy in all corners of the globe, and the CREAATE Act will go a long way to ensuring that good work can and will continue,” he said.

“These are programs that yield exponential benefits for farmers and for our economy, generating almost $30 in net return for every dollar invested,” Heisdorffer added. “Those dollars have gone to expanding overseas demand in the fields of animal agriculture, cooking oils and the emerging field of aquaculture, which will be key as our industry works to provide protein to a growing global population in places like Southeast Asia and Latin America.”

Wesley Spurlock, a Texas farmer and president of the National Corn Growers Assn., said these programs deliver a strong return on investment. “Every $1 invested in MAP and FMD generates $28 in exports. That means more American jobs and more money coming into our communities. Now, more than ever, we need to invest in export and market development programs like these to build global demand and help farmers’ bottom lines,” Spurlock said.

About the Author(s)

Jacqui Fatka

Policy editor, Farm Futures

Jacqui Fatka grew up on a diversified livestock and grain farm in southwest Iowa and graduated from Iowa State University with a bachelor’s degree in journalism and mass communications, with a minor in agriculture education, in 2003. She’s been writing for agricultural audiences ever since. In college, she interned with Wallaces Farmer and cultivated her love of ag policy during an internship with the Iowa Pork Producers Association, working in Sen. Chuck Grassley’s Capitol Hill press office. In 2003, she started full time for Farm Progress companies’ state and regional publications as the e-content editor, and became Farm Futures’ policy editor in 2004. A few years later, she began covering grain and biofuels markets for the weekly newspaper Feedstuffs. As the current policy editor for Farm Progress, she covers the ongoing developments in ag policy, trade, regulations and court rulings. Fatka also serves as the interim executive secretary-treasurer for the North American Agricultural Journalists. She lives on a small acreage in central Ohio with her husband and three children.

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