Foster Farms debuts QR code virtual assistantFoster Farms debuts QR code virtual assistant
Platform streamlines poultry shopping, offers exclusive savings and simplifies labeling terms.
September 25, 2018
Foster Farms has introduced a new interactive, on-package quick-response (QR) code designed to make shopping for chicken easier. "DORI," in her friendly emoji style, connects consumers to exclusive savings, more than 500 fresh chicken recipes, a guide to poultry labeling terms and more. DORI is accessible via smartphones wherever Foster Farms fresh chicken is sold.
With the iOS 11 and Android updates that enable QR scans directly from smartphone cameras, technology industry analysts are predicting a QR code resurgence. According to a study from Juniper Research, approximately 1.3 billion QR code coupons were redeemed via mobile phones in 2017. This number is expected to grow to 5.3 billion by 2022.
DORI is paving the way for greater access to information and savings in the fresh poultry case.
"As more shoppers and retailers embrace scannable technology, including QR codes, we see DORI as a new channel to deliver information about our products and reward our loyalists," said Ira Brill, director of communications for Foster Farms. "People are looking for convenience and savings and want to know more about where their food comes from. DORI is a new tool for us to share information that our consumers care about."
Foster Farms will be supporting the DORI roll-out with in-store point-of-purchase signage, social media support and other marketing activities such as flash sales and promotions. The company expects to expand DORI to all of its other product lines by 2019.
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