Dannon's non-GMO feed pledge was 'tipping point'

When it comes to truthful and accurate conversations about food sustainability, U.S. farmers groups feel Dannon has fallen short

Jacqui Fatka, Policy editor

October 27, 2016

4 Min Read
Dannon's non-GMO feed pledge was 'tipping point'

When it comes to truthful and accurate conversations about food sustainability, U.S. farmers groups feel Dannon has fallen short. Now, those groups have pledged to continue to stand up for U.S. farmers’ interests if food companies move away from reasonable and accurate conversations.

Together with its farmer partners and others, Dannon, the leading maker of yogurt in the U.S., is beginning to implement the Dannon Pledge it announced in April 2016, which commits to evolve the Dannon, Danimals and Oikos brands to be made with non-genetically modified organisms (GMOs). In addition, and as part of the company’s ambition to secure independent verification from the Non-GMO Project, the company and its farmer partners have committed to convert the diet for the cows that provide the milk for these products to be non-GMO by the end of 2018 — specifically, Dannon and Danimals during 2017 and Oikos during 2018. These three brands represent about half of Dannon’s portfolio of products.

The U.S. Farmers & Ranchers Alliance (USFRA), made up of more than 100 organizations representing hundreds of thousands of farmers, sent a letter to Dannon’s chief executive officer urging Dannon and other food companies to recognize that their sustainability goals, which are intended to reduce the use of natural resources, cannot be achieved without the use of modern agricultural practices.

Randy Mooney, chairman on the National Milk Producers Federation and a farmer of 200 dairy cows in southeast Missouri, said Dannon’s decision is the “tipping point” in requiring its farmers to use only non-GMO feed. “There is nothing different in the milk from non-GMO feed and GMO feed,” he said. “What we’ve seen in the dairy industry is, before you know it, there is a domino effect, and the whole feed supply affects all the feed that goes to dairy.”

Michael J. Neuwirth, Dannon senior director of public relations, noted that, during the course of the transition to non-GMO feed for the cows Dannon relies on for some of its anticipated milk needs, the company estimates that about 80,000 acres of conventional farmland will be converted to non-GMO.

Mooney worries that, within the dairy supply, when larger companies start making these decisions, it begins changing thousands of acres from what the agriculture industry has quantified as sustainable.

Currently food chain groups such as the collaborative group Field to Market have tried not to pit one technology against another but rather work towards a common goal of improving sustainability. Instead, it has helped those across the supply chain achieve improved overall sustainability goals without limiting farmers’ choice in technologies or conservation methods.

During a media call Thursday, USFRA leaders said discussions had been attempted with Dannon over the past few months. USFRA CEO Randy Krotz said the dialogue with Dannon turned; it “didn’t go in a direction that was reasonable and accurate.” He said Dannon was “unwilling to listen” on the safety of food science.

USFRA outlined the many positive environmental benefits that technology – such as biotech seeds – provide, including reduced pesticide and herbicide use, reduced water needs, fewer greenhouse gas emissions and conserving soils.

Krotz said USFRA plans to have more conversations and partner with food companies to explain the many things farmers are doing that consumers desire. “We’ve heard so much about the 'right to know' (what's in food) over the last couple of years. We believe in the ‘right to know’ but also that it is a wholly accurate conversation,” he said.

Krotz noted that those in agriculture sometimes will have to “step up and challenge when food companies misinform consumers about practices and what it means to the environment.”

He said USFRA is starting at least a year-long effort to engage more deeply with food companies to talk about the benefits of different technologies farmers use. “This was an opportunity to step up and more assertively defend the technology. It is so important to not try to limit choice for farmers in what they grow or food companies on what they market,” Krotz said.

In response to how things turned sour with Dannon, Krotz said he hopes the conversations that have been started with other food companies will be more productive as they’re occurring earlier in the decision-making process. He said he doesn’t want to have to call out another food company again but would rather work collaboratively with the food industry to communicate the positive steps farmers are taking.

Krotz said a continued focus is on having those conversations through consumer key connectors, which also includes food companies.

Mooney said, from an agricultural standpoint, if food companies try to tout something that's “outrageously wrong, all of us need to step up and attack it.” He explained that going back to using 20-year-old technology is not sustainable for plants and raises food prices, which will hit the poorest consumers the hardest.

About the Author(s)

Jacqui Fatka

Policy editor, Farm Futures

Jacqui Fatka grew up on a diversified livestock and grain farm in southwest Iowa and graduated from Iowa State University with a bachelor’s degree in journalism and mass communications, with a minor in agriculture education, in 2003. She’s been writing for agricultural audiences ever since. In college, she interned with Wallaces Farmer and cultivated her love of ag policy during an internship with the Iowa Pork Producers Association, working in Sen. Chuck Grassley’s Capitol Hill press office. In 2003, she started full time for Farm Progress companies’ state and regional publications as the e-content editor, and became Farm Futures’ policy editor in 2004. A few years later, she began covering grain and biofuels markets for the weekly newspaper Feedstuffs. As the current policy editor for Farm Progress, she covers the ongoing developments in ag policy, trade, regulations and court rulings. Fatka also serves as the interim executive secretary-treasurer for the North American Agricultural Journalists. She lives on a small acreage in central Ohio with her husband and three children.

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