Corn growers disappointed in Super Bowl beer ad

Bud Light attacks beer competitors’ use of corn syrup.

Jacqui Fatka, Policy editor

February 4, 2019

2 Min Read
Corn growers disappointed in Super Bowl beer ad
Bud Light Twitter Page

Bud Light’s Super Bowl commercial pointing out that its competitors – Coors Light and Miller Lite – use corn syrup in their products while Bud Light doesn’t was not appreciated by many in the corn industry.

Shortly after the commercial aired, the National Corn Growers Assn., which represents 40,000 corn farmers nationwide, tweeted:

Mark Recker, president of the Iowa Corn Growers Assn., said, “As a family farmer, I am disappointed that Bud Light chose to denigrate corn in their Super Bowl ad as part of a marketing scheme to attack their competition.”

Recker added, “I am proud of the generations of farmers that grow corn that is used in over 4,000 everyday products, from corn-fed beef to ethanol to bourbon to makeup. Iowa is the number-one corn-producing state, and [corn is] the top crop grown in our country. This attack especially hits home at a time when farmers are hurting due to challenging economic conditions. Corn is a homegrown renewable crop that feeds and fuels my family and yours.”

Recker concluded, “Please leave us out of the beer wars. Support your local corn farmers by standing with us and choosing products that include corn.”

Also on Twitter, farmer Kevin Ross showed himself dumping out his Bud Light.  

 

About the Author

Jacqui Fatka

Policy editor, Farm Futures

Jacqui Fatka grew up on a diversified livestock and grain farm in southwest Iowa and graduated from Iowa State University with a bachelor’s degree in journalism and mass communications, with a minor in agriculture education, in 2003. She’s been writing for agricultural audiences ever since. In college, she interned with Wallaces Farmer and cultivated her love of ag policy during an internship with the Iowa Pork Producers Association, working in Sen. Chuck Grassley’s Capitol Hill press office. In 2003, she started full time for Farm Progress companies’ state and regional publications as the e-content editor, and became Farm Futures’ policy editor in 2004. A few years later, she began covering grain and biofuels markets for the weekly newspaper Feedstuffs. As the current policy editor for Farm Progress, she covers the ongoing developments in ag policy, trade, regulations and court rulings. Fatka also serves as the interim executive secretary-treasurer for the North American Agricultural Journalists. She lives on a small acreage in central Ohio with her husband and three children.

Subscribe to Our Newsletters
Feedstuffs is the news source for animal agriculture

You May Also Like