Chipotle opening new burger joint this fallChipotle opening new burger joint this fall
Restaurant will serve only burgers, French fries and shakes.
July 28, 2016
Chipotle Mexican Grill announced July 28 that it will open a new burger restaurant called Tasty Made this fall in Lancaster, Ohio.
“Chipotle has been focused on a long-term vision to change the way people think about and eat fast food,” said Steve Ells, founder, chairman and co-chief executive officer of Chipotle. “At the heart of that is our commitment to great-quality ingredients and classic cooking techniques — traits that are absolutely necessary to make the best-tasting food and that can be applied to number of kinds of cuisine.”
The Tasty Made menu is focused and features only burgers, fresh-cut French fries and milkshakes. The restaurant will use Responsibly Raised branded beef, which claims to come from humanely raised animals without the use of antibiotics or added hormones. The shakes will be made with real ingredients, including milk, cream, sugar, eggs and other natural ingredients, and Tasty Made's freshly made buns will be free of preservatives, dough conditioners and other artificial ingredients, according to the announcement.
“Early fast-food burger restaurants generally had focused menus,” Ells said. “We think there's great strength in that original fast-food model and wanted to create a restaurant built around that. Making only burgers, fries and shakes with really great ingredients, we think we can appeal to people's timeless love of burgers, but in a way that is consistent with our long-term vision.”
To develop Tasty Made, Ells led a small team comprised of Chipotle staffers Nate Appleman and David Chrisman, who were dedicated to developing the burger concept. Appleman joined Chipotle in 2010 as culinary manager. He is a James Beard Award-winning chef, who cooked at A16 in San Francisco, Cal., and Pulino's in New York City, among other notable restaurants. Chrisman has worked at Chipotle for 17 years, most recently serving as national training director, where he oversaw all training functions and new restaurant openings.
“Nate and David have proven track records and diverse backgrounds, which make them ideally suited to develop and oversee this new restaurant,” Ells said. “Their talents include everything from developing menus to building incredible restaurant teams. Because both of them are native Ohioans, opening in the Columbus area makes this opening particularly special for both of them.”
Chipotle opened with a single restaurant in 1993 and now operates more than 2,000 restaurants, including 26 Chipotle restaurants outside the U.S. The company also has 14 ShopHouse Southeast Asian Kitchen restaurants and is an investor in an entity that owns and operates four Pizzeria Locale restaurants.
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