The Pork Checkoff has an international market development strategy aimed at building confidence in U.S. pork in a diverse global protein market. It differentiates U.S. pork from competitors and diversifies markets by adding value and trade servicing for U.S. pork and pork products. Randy Spronk, USMEF Executive Committee Member and Minnesota pig farmer, and Courtney Knupp, Vice President of International Market Development, join us with the details.