AB Vista appoints new managing director

Juan Ignacio Fernandez to assume role after retirement of Richard Cooper.

September 1, 2020

3 Min Read
AB Vista appoints new managing director

AB Vista has appointed Juan Ignacio Fernandez as its new managing director, replacing Richard Cooper who has retired after 16 years in the role.

The company pointed out that Cooper has been synonymous with the AB Vista brand since its launch in 2005 and has taken the company from a start-up, to becoming a highly respected global player with top three market share positions in its core segments.

During his tenure, the business’s product and services portfolio has grown to span poultry, swine, ruminant and aquaculture sectors. In addition, he oversaw the introduction of the Quantum Blue superdosing concept, which is widely credited for bringing about a step change in phytase use, where improved feed conversion efficiency became as important as phytate release.

Juan Ignacio, the former sales director for the Europe, Middle East & Africa (EMEA) region, will take over the managing director role beginning Sept. 1. He is an agriculture engineer by training with animal production specialisation and holds a masters of business administration degree along with various qualifications in animal nutrition, AB Vista said. He has more than 25 years of experience in the industry, having worked for different feed additives companies before joining AB Vista in 2015.

Juan Ignacio said, “I’m delighted to have taken up the position, and while Richard will be a tough act to follow, it has been immensely beneficial to have had the opportunity to work so closely with him over the past three years.

AB Vista Juan Igancio Fernandez.jpg “The industry is not without its challenges, particularly in current times. However, AB Vista has consistently demonstrated its ability to bring scientific advancements to the animal nutrition industry with products such as Quantum Blue and more recently Signis. I will be looking to continue to build upon the company’s success in feed enzymes, applying the strengths of AB Vista to the wider feed additive market," he said.

Josè Nobre, chief executive officer of AB Vista parent company AB Agri, added, “We offer our thanks and congratulations to Richard for all he has achieved during his time with AB Vista and wish him a long and happy retirement. Richard can leave our family knowing it will be in very safe hands. Juan Ignacio has been a valued member of our leadership team for some time and his appointment is a very positive move for our business. I am very excited about the future as we continue to provide exceptional service for our customers.”

AB Vista is an animal nutrition technology company offering products and technical services to the global animal feed industry. Since its establishment in 2004, AB Vista has grown to be a top-three player in feed enzymes and is also one of the largest suppliers of natural betaine to the global animal nutrition industry. AB Vista is headquartered in the U.K., with regional offices located in the U.S., Brazil, Singapore, Spain, India, China, Germany and Finland.

AB Vista is part of AB Agri, the agricultural division of Associated British Foods, one of Europe’s largest food and retail companies.

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