World Dairy Expo recently welcomed Brian Paul, Milton, Wis., as the organization’s new trade show manager. In this role, Paul will work on all aspects involved in planning and executing the world’s largest dairy-exclusive trade show, including working closely with Expo’s trade show exhibitors and the commercial exhibitor committee.

Paul has extensive event and facility management experience, spending ten years as the grounds manager for Milton School District and nearly four years of experience as the facility manager for the Rock County Fairgrounds. During his time at Rock County Fairgrounds, Paul oversaw all operations of the 18-acre facility and tripled the annual rental revenue by making improvements and expanding potential uses of the facility.

“I’m thrilled to join World Dairy Expo as the trade show manager and have the opportunity to plan and coordinate such a well-respected and prominent event,” said Paul. “I look forward to building relationships with Expo’s commercial exhibitors and finding ways to better the Trade Show!”

“Brian is a great addition to the World Dairy Expo team,” shared Laura Herschleb, WDE general manager. “His previous experiences and unique perspective will allow us to ensure Expo’s Trade Show remains an award-winning trade show and a premier event for the dairy industry.”

Serving as the meeting place of the global dairy industry, World Dairy Expo brings together the latest in dairy innovation and the best cattle in North America. The global dairy industry will return to Madison, Wis. for the 56th event, October 1-6, 2023, when the world’s largest dairy-focused trade show, dairy and forage seminars, a world-class dairy cattle show and more will be on display.