Merck Animal Health announced this week that its dairy monitoring technology products are now aligned under the SenseHub Dairy brand.

Previously available under SCR Dairy and Allflex brands, SenseHub Dairy reflects the full integration of advanced livestock monitoring within Merck Animal Health and allows the company to capitalize on its position as the leading provider of advanced technology for the dairy industry. Customers can expect the exceptional technology, service and innovation to continue through the SenseHub Dairy brand.

SenseHub Dairy products combine the proven technology of SCR Dairy, the expertise of Allflex dairy monitoring and the resources of Merck Animal Health to provide superior monitoring solutions and services.

The evolution of SenseHub Dairy dates to 2013 when SCR Dairy expanded its monitoring capability to measure multiple cow behaviors and deliver complex herd analyses that allowed producers to focus on the cows that may need attention, leaving the rest of the herd alone. Allflex acquired SCR Dairy in 2014, further expanding capabilities and distribution. Merck Animal Health purchased the parent company of Allflex in 2020, bringing livestock monitoring, identification and biopharma together in the industry’s first full solution source.

SenseHub Dairy joins a family of technology brands from Merck Animal Health that also includes SenseHub Cow Calf and SenseHub Feedlot.