McDonald’s will be conducting a 12-week test of a new plant-based burger called the P.L.T., which stands for "plant, lettuce, tomato." McDonald’s has selected southwestern Ontario as the exclusive market for its global test, which will take place in 28 restaurants, starting Sept. 30.
The P.L.T. is made with a Beyond Meat plant-based patty that has been crafted exclusively by McDonald’s, for McDonald’s, to deliver the iconic McDonald’s taste customers know and love, the company said.
“McDonald’s Canada has a proud legacy of innovating across our menu, and we’re excited that Canadians will be the first in the world to try the P.L.T.,” Jeff Anderson, chef for McDonald's Canada, said. “We’re eager to hear what our customers love about the P.L.T. to help McDonald’s around the world better understand how a plant-based burger works in our restaurants.”
The McDonald’s P.L.T. features a plant-based patty with no artificial colors, artificial flavors or artificial preservatives. It will be priced at $6.49 (Canadian) plus tax ($4.90 U.S., plus tax).
“As a customer-obsessed company, we are committed to continuously testing new menu items to offer a variety of options,” said Michaela Charette, head of consumer insights at McDonald’s Canada. “The P.L.T. complements our existing lineup of craveable burgers and sandwiches and enables us to assess Canadian’s growing demand for plant-based protein options as well as restaurant experience. During this test, we’ll continue to listen to our guests to understand their tastes.”