Nine social influencers recently attended a “BEefTogether” Steak Night, thanks to a partnership between the beef industry councils of New York and Iowa, funded by the Beef Checkoff. This evening event focused on hosting with beef, including how to cut, cook and present the perfect steakhouse-style steak. Food bloggers from throughout the Rochester, N.Y., area joined New York Beef Council (NYBC) staff and award-winning chef Victor Ramirez, owner of Madison Bistro in Wampsville, NY..

“Cooking with beef does not have to be intimidating. Filet mignon, a cut of beef well known as a staple on steakhouse menus, can be prepared at home to wow a crowd,” NYBC executive director Jean O’Toole said. “With the new knowledge from today’s event, attendees understand how to cut, season and cook a steak to perfection.

Post-event evaluations revealed that 100% of attendees would recommend this opportunity to their colleagues, and every attendee gave the program five out of five stars.

The group learned about beef’s unique flavor profile and how to elevate steaks by engaging the fifth taste, umami. Victor, winner of the 2019 NYBC Best NY Steak Competition, led attendees through the steps of developing compound butter with sundried tomatoes, blue cheese and fresh parsley. He also created a black garlic and fresh thyme compound butter for dinner.

Katherine Staiger, NYBC director of producer communications and influencer outreach, noted, “This event provided the opportunity to engage directly with key influencers to deliver a unique experience while they learn about beef’s unique flavor profile and how easy it is to enjoy beef with family and friends.”

The influencers have a large social network and strong rapport with their followers, which Staiger said provides a direct link to thousands of consumers who may have questions about beef production, processing or cookery.

Arming bloggers with beef skills and information will help them share the story fo beef, she added.