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FEEDSTUFFS IN FOCUS: Growing the global market for protein

The explosive growth of protein demand has profound implications for the ag economy, global trade and environmental sustainability.

Episode 2: The world is hungry for protein.

According to data from the Food and Agriculture Organization of the United Nations, annual per capita meat consumption nearly doubled between 1961 and 2014, nearing 95 pounds. Over the next five years, some analysts project plant-based protein markets will top $14 billion globally, and the global protein ingredient markets will near $71 billion by 2025.

What does that explosive growth mean for the broader agribusiness industry?

In this episode, United Soybean Board CEO Polly Ruhland and Liz Hare of the World Initiative for Soy in Human Health (WISHH) at the American Soybean Association (ASA) discuss efforts by the soybean industry to grow protein as a category - not just soy-based proteins, but all proteins - with an eye toward giving customers a wide variety of choices and providing farmers and agribusiness interests with a wide array of potential markets.

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