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Feeding for Profit

Generations of innovation move cattle industry forward

Elanco Animal Health Inc. held an event during the Cattle Industry Convention & NCBA Trade Show to explore what it terms the Generations of Innovation, including the impact of animal welfare, real-time data and process efficiencies on the innovation landscape. Discussed were the present and future of industry innovation, and what key drivers will move the industry forward in the coming decades. We caught up with Amanda Kephart, executive director U.S. livestock marketing at Elanco, gives us the details.

Innovation beyond products is the company’s focus

Since 1954, Elanco Animal Health Inc. has been working to empower veterinarians, livestock producers and all concerned with animal health the tools needed to help animals live healthy lives. Working to improve the health of animals means providing innovative solutions that empower customers to advance a vision of food and companionship enriching life.

While product innovation is undoubtedly a focus, Elanco realizes the impact that specialized expertise and services bring to producers and their teams. Second-to-none internal experts work in concert with customers to uncover opportunities for increased efficiency and data-based decision making, all centered to ensure animals - and the people that care for them - are focused on health and well-being.

Michelle Calvo Lorenzo, chief animal welfare officer, for Elanco explains.


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