Consumers to spend $17b on Super Bowl LIV

Americans to eat record 1.4 billion chicken wings, up 2% from 2019.

Krissa Welshans, Livestock Editor

January 31, 2020

2 Min Read
Consumers to spend $17b on Super Bowl LIV
National Chicken Council

This may be one of the strongest Super Bowls yet, with nearly 194 million adults saying they have plans for the big game, according to a 2020 Super Bowl survey by the National Retail Federation and Prosper Insights & Analytics. These days, though, the game is about more than just football: The survey revealed that those watching the event expect to spend an average of $88.65 on food and beverages, merchandise and party supplies, for total spending of $17.2 billion nationwide.

The National Chicken Council (NCC) also recently released its annual "Chicken Wing Report," which projects that Americans will consume a record-breaking 1.4 billion chicken wings during Super Bowl LIV weekend.

Americans’ love for wings only continues to grow. This year’s wing consumption estimate is a 2% increase over 2019, meaning Americans will eat 27 million more wings during this year’s big game weekend versus last year’s.

To get a better idea of just how much Americans love their chicken wings, NCC asked wing eaters from around the nation to say a little bit more about how they “wing it.” Roughly two-thirds of Americans (65%) who eat chicken wings claim that they like to do so while watching a major sporting event like the Super Bowl. Half (51%) say they believe chicken wings should be the official food of the Super Bowl.

“Football is great. Wings are great, but they’re even better together,” NCC spokesman Tom Super said. “Sure, you can have your chips, your guacamole, your pizza, but when it comes to Super Bowl menus, wings rule the roost. So, grab a wet nap, dive in and help put a dent in that 1.4 billion.”

Speaking of pizza, Domino’s, the largest pizza company in the world, said it sells approximately 2 million pizzas on Super Bowl Sunday, a 40% increase in pizza sales compared to an average Sunday. For reference, the company said its stores sell an average of 3 million pizzas a day globally.

Online marketplace Bid-on-Equipment analyzed Google searches across the country to determine the most popular type of Super Bowl food in every state. Here are the findings:

Super Bowl Food Map.png

About the Author(s)

Krissa Welshans

Livestock Editor

Krissa Welshans grew up on a crop farm and cow-calf operation in Marlette, Michigan. Welshans earned a bachelor’s degree in animal science from Michigan State University and master’s degree in public policy from New England College. She and her husband Brock run a show cattle operation in Henrietta, Texas, where they reside with their son, Wynn.

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