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Survey shows nearly two-thirds of consumers confused by chicken labels

New resource released to help clarify chicken labeling terms.

As part of the National Chicken Council’s (NCC) Chicken Check In initiative, NCC announced today a chicken labeling glossary aimed at providing consumers with the facts when it comes to chicken terms and labels. The glossary comes on the heels of new national survey findings showing that nearly two-thirds (62%) of consumers find chicken labels and packaging to be confusing.

The new glossary provides fact-based descriptions for a comprehensive set of terms often found on chicken packages in stores, according to NCC. The glossary serves to help consumers gain a better understanding of terms related to the type of bird, what chickens are fed, the types of housing chickens are raised in and more, empowering them to make informed, fact-based purchasing decisions.

“We believe in giving the consumer choices in the type of chicken they want,” NCC spokesperson Tom Super said. “However, what this research shows is that the terms used for those choices can be confusing. This glossary addresses that confusion and arms the consumer with the information they need to continue choosing safe, affordable and healthy chicken.”

The resource also comes on the heels of a newly released video  created by the U.S. Poultry & Egg Assn. that examines various poultry packaging labels and provides some clarity about the labeling of fresh and frozen chicken products. Additionally, the video reassures consumers that U.S. poultry products are among the safest and healthiest foods anywhere in the world.

The glossary can be found on NCC’s Chicken Check In website at www.chickencheck.in, which invites Americans to learn more about how the chicken they purchase and feed their families is raised. Chicken Check In provides consumers with the opportunity to get a close look at how chickens are raised, from the farm to grocery store shelves. With offerings such as videos and answers to frequently asked questions, Chicken Check In is a resource for consumers to get the information they are seeking about chicken care.

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