The ideal presidential candidate is not the only thing Americans have a hard time agreeing on. An ideological rift exists on certain food issues, too.
The International Food Information Council (IFIC) Foundation’s "2016 Food & Health Survey: Consumer Attitudes Toward Food Safety, Nutrition & Health " examines how consumers differ in their attitudes on food issues. The results show that conservatives and liberals differ in their attitudes toward sustainability, trust in government for food-related information and top food safety issues.
“The '2016 Food & Health Survey' marks the 11th edition of an ongoing investigation into the beliefs and behaviors of Americans,” said Kimberly Reed, president of the IFIC Foundation. “We are seeing a growing national food dialogue, and Americans are hungry for more information about nutrition and the food system."
“The 2016 survey, which includes a special focus on understanding the complex array of factors that influence food decisions, provides important insights and trends for health professionals, government officials, educators, as well as others who seek to understand and improve the health of all Americans,” Reed said.
Consumers approach sustainability from different angles. Liberals more readily cite the importance of environmental aspects of sustainability, while conservatives are drawn to sustainability for economic reasons.
For example, conservatives believe that conserving farmland over multiple generations (41%) and ensuring the affordability of the food supply (47%) are the most important aspects of sustainability, while liberals cite reducing the carbon footprint (22%) and conserving natural habitats (51%).
Both conservatives and liberals agree overwhelmingly that it is important for food products to be produced sustainably. However, liberals (56%) are much more likely than conservatives (35%) to say that they would pay more for sustainably produced products.
Media might play a role in these ideological differences. Liberals and conservatives differ in their exposure to books, articles and documentaries that examine the food system.
More than half of liberals (51%) have read an article examining the food system in the past year, while about one-third (31%) of conservatives reported doing the same.
Similarly, a much larger proportion of liberals (27%) reported seeing a movie or documentary that examined the food system in the past year than conservatives (13%).
Trust in government
Conservatives and liberals have different levels of trust in the government on food issues. Liberals are more likely than conservatives to cite the government as a top trusted source of information on the safety of food and ingredients (58% versus 46%).
Only about one in four (27%) conservatives highlighted the government as a top source of trusted information about the types of food people should eat, compared with nearly half of liberals (48%).
Liberals and conservatives differ in what they view as the top food safety issues. While “foodborne illness from bacteria” ranked first among both liberals and conservatives (55% and 58%, respectively), liberals are far more likely to cite “pesticides” as a top food safety issue (38% versus 24%), and conservatives are twice as likely to cite “carcinogens or cancer-causing chemicals in food” (40% versus 20%).
Those who identify as somewhat liberal (12%) are twice as likely as those who are somewhat conservative (6%) to cite “food additives and ingredients” as a top food safety issue.
The results are derived from an online survey of 1,003 Americans ages 18-80 that was conducted March 17-24, 2016. Results were weighted to ensure that they are reflective of the American population, as seen in the "2015 Current Population Survey." Specifically, they were weighted by age, education, gender, race/ethnicity and region. The survey was conducted by Greenwald & Associates using ResearchNow’s consumer panel.