Patrick Cudahy marks 125 years

Patrick Cudahy marks 125 years

PATRICK Cudahy, an iconic pork brand in Wisconsin and other parts of the Midwest, is celebrating its 125th anniversary this year with a multifaceted advertising, promotional, public relations and social media campaign to celebrate the company and Wisconsin, according to an announcement.

The campaign — "Say Hey to Wisconsin, Say Hey to Patrick Cudahy" — will highlight 125 special things about the Cudahy, Wis.-based company and Wisconsin and will include events such as "Bacon Lover's Day" at the Wisconsin State Fair, the "Patrick Cudahy Race for Bacon" run/walk and a mobile tour with samples, coupons and recipes that will make stops throughout Wisconsin in July and August.

The company — which is part of the John Morrell Food Group, a business of Smithfield Foods Inc. — produces fully cooked and traditional bacon, bacon pieces and toppings, pepperoni, dry sausage, ham and deli and sliced meats.

Volume:85 Issue:24

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