Nutrition Physiology Co. LLC (NPC), makers of Bovamine Defend and Bovamine Dairy, has launched PoultriMax, an exclusive probiotic applied to poultry feeds post-pelleting.

"Poultry producers in the U.S. constantly face the challenge of delivering healthy flocks and finding alternatives to using antibiotics in their production practices," said NPC president and chief executive officer Tony Arnold. "Delivering high-quality products that improve the health and productivity of animals is a priority for us. Years of research, development and testing went into creating PoultriMax and we're pleased to now be able to provide our exclusive probiotic to the poultry industry."

PoultriMax is applied — using a proprietary, cutting-edge technology — after the pelleting process has been completed to ensure the beneficial microbes remain alive at the point of consumption. Once birds are fed the probiotic, these microbes reanimate in the gastrointestinal tract where they improve digestive stability, nutrient absorption and immune function, resulting in healthier birds and increased profitability, NPC said.

Additionally, at the hatchery, PoultriMax can be mixed in water or gel and applied on day-old chicks and poults through standard spray vaccination equipment.