MINNESOTA chicken and egg producers last week announced a new name for their trade organization, along with a new logo and their first-ever presence on the internet.
The organization will be the Chicken & Egg Association of Minnesota (CEAM), replacing the Broiler & Egg Association of Minnesota, which was established in 1994 when it morphed from the Minnesota Poultry Industries Assn.
CEAM president Scott Waldner of New Ulm, Minn., explained that the new name "better reflects who we are to consumers."
He explained that most consumers "don't know what a 'broiler' is anymore, but everyone relates to chickens. The name change will help our farmers be more instantly recognizable to the public."
The new website, www.mnchicken.org, includes sections with information about Minnesota's chicken and egg producers, poultry nutrition and recipes, plus poultry facts and figures.
CEAM's executive director is Steve Olson, who also is chief executive officer of the Minnesota Turkey Growers Assn., Minnesota Turkey Research & Promotion Council and Midwest Poultry Federation.
Minnesota is a top-10 egg production state and a top-20 chicken production state.