Kroger Co., the largest full-service grocery in the U.S., with 2,774 stores in 35 states, announced March 2 that it has set a goal to transition to a 100% cage-free egg supply chain by 2025. The announcement follows a five-week campaign against the national grocer by the animal rights organization The Humane League.
In a statement, Kroger said it has been a leader in cage-free eggs for many years.
“Our family of stores already offers affordable cage-free eggs under Kroger’s popular Simple Truth and Simple Truth Organic brands, and in 2015, 15% of the eggs we sold were cage-free,” the company said. "As our customer base has been moving to cage-free at an increasing rate, Kroger’s goal is to transition to a 100% cage-free egg supply chain by 2025.”
The company said it is committed to working with its suppliers during this transition in a way that ensures that eggs are readily available, safely produced and affordably priced for all of its customers.
“Kroger will continue to report our cage-free egg growth in our annual sustainability report and ... will continue to listen to our customers and engage in dialogue with stakeholders on important food policy issues,” the company stated.
In its blog, The Humane League said tens of thousands volunteers mobilized to petition, spoke out on social media and reached out directly to decision-makers to “secure the victory” with Kroger's. The organization also recently purchased ad space near the company’s Cincinnati, Ohio, headquarters.