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IPPE set to host 1,150 exhibitors next month

IPPE set to host 1,150 exhibitors next month

- Expo comprised of three integrated trade shows.

- IPPE will highlight latest technology for poultry, feed and meat industries.

- Eleven new educational programs added to existing offerings.

THE 2013 International Production & Processing Expo (IPPE) in Atlanta, Ga., will set a record with more than 1,150 exhibitors covering more than 430,000 sq. ft. (21-plus acres) of exhibit space.

Comprised of the three integrated trade shows -- the International Poultry Expo, International Feed Expo and International Meat Expo -- IPPE is still growing, with six weeks left until its start.

The global poultry, feed and meat industry trade show will be held Jan. 29-31 at the Georgia World Congress Center in Atlanta. IPPE will highlight the latest technology, equipment and services used in the production and processing of poultry, meat and feed products.

"We very much appreciate the participation of so many of our industry's suppliers. Their support of IPPE helps each of our trade associations accomplish our respective mission for our industries," John Starkey, president of the U.S. Poultry & Egg Assn. (USPOULTRY), said.

"With the continued response we have been receiving, we are excited to see what the next few weeks will bring us going into the expo," Joel G. Newman, president and chief executive officer of the American Feed Industry Assn. (AFIA), added.

American Meat Institute (AMI) president J. Patrick Boyle said, "We continue to be amazed by the positive show of support from our supplier community and expect IPPE to have significant benefits to our industry."

Newman added, "The 2013 IPPE will offer an outstanding venue for businesses to collaborate, network, learn about new products and services and solve common challenges facing the feed, poultry and meat industries."

The expo will also feature dynamic educational programs that will be held Jan. 28 through Feb. 1 and will include the annual lineup of the International Poultry Scientific Forum, Pet Food Conference, Animal Agricultural Sustainability Summit and International Feed Education Program.

In addition, the 2013 IPPE will feature 11 new educational programs: Recalls & Public Health Investigations; Improving Food Safety, Sanitation & Maintenance; Animal Care & Handling: Focus on Poultry Processing; Meat & Poultry Processing: A Global Perspective; Consumer Trends; Plant Operations & Management; Antibiotics Conference -- Current Issues for the Poultry & Egg Industry; The Future of the U.S. Egg Industry; Meat & Poultry Research Conference; Media Training for the Meat & Poultry Industry, and Poultry Handling & Transportation Quality "Train the Trainer" Workshop.

Also returning this year are the Poultry Market Intelligence Forum and the International Rendering Symposium.

The 2013 IPPE show hours are:

* Tuesday, Jan. 29, 11 a.m. to 6 p.m.;

* Wednesday, Jan. 30, 9 a.m. to 5 p.m., and

* Thursday, Jan. 31, 9 a.m. to 3 p.m.

More information about IPPE is available online at www.ippe13.org.


Sustainability summit

The fifth annual Animal Agriculture Sustainability Summit will provide viewpoints from industry experts on sustainability and why it matters, as well as how to unite the existing sustainability gap between industry and consumers.

The two-day program costs $150 for all registered IPPE attendees.

This year's summit will include presentations by: Dr. Jon Goodson of Evonik on the "Use of Amino Acids & the Impact on Carbon Footprint," Joe Forsthoffer of Perdue Farms on an "Industry Perspective on Bridging the Sustainability Gap Between Industry & Consumers," Terry Fleck of the Center for Food Integrity on "Consumer Perspective" and Suzy Friedman of the Environmental Defense Fund on the "NGO's Perspective."

Also on the schedule are Bryan Weech of the World Wildlife Fund speaking on "Viewpoints for the Future of Sustainability: Why It Matters" and Dr. Marty Matlock of the University of Arkansas focusing on "Measuring What Matters."

A panel discussion on embedding "Sustainability in Business" will include Dennis Treacy, vice president of environmental affairs and governmental relations at Smithfield Foods; Leigh Ann Johnston, environmental, health and safety training and sustainability manager at Tyson Foods; Dr. Michael McCloskey of Select Milk Producers, and Mike Mullins of Cargill.

The Animal Agriculture Sustainability Summit is scheduled for 1:00-5:00 p.m. on Jan. 28 and 9:00-11:30 a.m. on Jan. 29.


Feed education

AFIA will host the International Feed Education Forum on Jan. 30 to address issues unique to feed manufacturers.

The half-day conference, held from 8:30 a.m. to 11:00 a.m., will feature three sessions covering topics that affect today's feed manufacturers.

AFIA vice president Keith Epperson will open the forum with a presentation on the latest regulations from the Environmental Protection Agency and the Occupational Safety & Health Administration. AFIA vice president Richard Sellers will discuss continued implementation of the Food Safety Modernization Act and other government compliance rules.

Dr. Adam Fahrenholz of North Carolina State University will close the program with "Training New Feed Mill Managers Using Web-Based Tools" in an effort to keep feed manufacturers well informed of the latest industry trends and innovations.


Pet food

AFIA and USPOULTRY's Poultry Protein & Fat Council will sponsor the sixth annual Pet Food Conference on Jan. 29, the first day of IPPE.

The forum will feature a number of sessions that address topics ranging from regulatory issues to the technical aspects of pet food production, food safety, marketing and ingredient use.

The day-long conference, held from 8:00 a.m. to 5:15 p.m., will feature several experts discussing topics pertinent to pet food and pet food ingredient manufacturers. Key speakers hail from the Centers for Disease Control & Prevention, Food & Drug Administration, Association of American Feed Control Officials and Eurofins, among others.

Last year's Pet Food Conference attracted more than 200 attendees, and attendance is expected to increase with the inclusion of AMI as an additional IPPE partner.

The Pet Food Conference fee is $80 before Jan. 11. Registration details are at www.petfoodconference.com.


Meat, poultry research

The Meat & Poultry Research Conference will focus on the new economic reality presented by natural and organic products, with topics ranging from regulatory and animal management challenges to processing and ingredient issues.

The registration fee for the Jan. 31 program is $150 for all IPPE attendees.

Co-sponsored by AMI, USPOULTRY, the American Meat Science Assn. and the Poultry Science Assn., the Meat & Poultry Research Conference serves as a leading forum for presenting the most current meat and poultry production research and its direct application to the industry.

The conference aims to present cutting-edge science in practical, applied ways.

The all-day conference will begin with sessions focusing on the role of the consumer, the economic state of the food industry and regulatory issues and will conclude with a retailer perspective on natural and organic products. Other topics covered include food safety and clean label ingredients, food quality and nutrition challenges of natural and organic products and marketing organic products.


Poultry education program

The International Poultry Expo, a component of IPPE, is partnering with the University of Georgia to promote the 2013 International Poultry Short Course to be held Feb. 1-5 in Athens, Ga.

The short course is a 3.5-day conference created by the department of poultry science at the University of Georgia. It will cover a broad range of topics for individuals new to the poultry industry as well as for experienced professionals.

In addition to formal instruction, demonstrations in various areas of poultry science will be conducted at the university research facility in Athens. During this program, participants will have the opportunity to interact with experts in many areas.

Topics span from genetics and breeding to processing and food safety and will cover essentially all of the important areas in between. This year's program will focus on the many challenges involved in producing and processing the modern broiler chicken.

Registration for the course is $795 and includes all luncheons, dinners and basic materials for the course. Space is limited, and registration closes on Jan. 18. Information on course topics, accommodations and registration can be found at www.poultry.uga.edu/extension/InternationalShortCourse.htm.


Handling workshop

As part of the IPPE educational lineup, The Pennsylvania State University and USPOULTRY will host a new Poultry Handling & Transportation Quality Assurance (PHTQA) "Train the Trainer" Workshop for poultry transporters and catch crews.

The registration fee for the Jan. 31 workshop is $250 and is limited to 30 participants.

The PHTQA program provides third-party certification training that gives employees and contract crews an understanding of poultry welfare, good management practices, biosecurity, emergency planning, media training and preparation for outside audits. In conjunction with IPPE, PHTQA will offer a combined certification and training workshop specifically for those individuals wishing to become PHTQA-certified trainers.

The workshop is scheduled from 8 a.m. to 5 p.m.


Market intelligence

Back by popular demand is the Poultry Market Intelligence Forum.

Sponsored by USPOULTRY and the National Poultry & Food Distributors Assn. (NFPDA), the Jan. 30 program will identify the challenges facing the industry and will provide insight into how the domestic and international poultry industries are positioned to move forward in 2013.

The forum is free to all IPPE and NPFDA meeting attendees.

"The Poultry Market Intelligence Forum has been one of the most popular programs on the expo schedule since its inception, and we are pleased to add it back for 2013," Starkey said. "Feed costs, global competition and consumer demand present constant challenges for the poultry and egg industry, so it is important to stay informed about current conditions and projections for the future. This program helps keep industry leaders current on the various factors that could impact their financial performance."

The program will feature: Mike Donohue of Agri Stats reviewing "Performance Trends for the Poultry & Egg Industry," Dr. Paul Aho of Poultry Perspective discussing "Domestic & Global Drivers for 2013" and Barry Barnett, vice president of global supply and purchasing for Church's Chicken, providing insight into "The Customer's View of the Poultry & Egg Industry."

The Poultry Market Intelligence Forum is scheduled from 9:00 a.m. to 11:30 a.m.


Media training

A special five-hour media training program featuring on-camera practice and critique will be offered as part of the International Meat Expo during IPPE.

The session will be held from 7:30 a.m. to 12:30 p.m. on Jan. 31. To ensure educational quality, attendance at the session is limited to 25 participants.

During the session, media relations professionals from the industry will cover important topics such as preparation, message development, interviewing techniques and message management.

Attendees will learn strategies for translating technical information into understandable talking points and how to stay on message even during the most challenging interviews.

Instructors will also deliver practical advice about posture and how to dress for an interview and will detail the many types of interview setups, including taped interviews, live, in-studio interviews, live, remote discussions and panel discussions.

Attendees will break into small groups to collaborate on messages, tape on-camera interviews and receive critiques. The session will conclude as participants try their hand at live, on-stage simulations of popular news shows.

Speakers include AMI public affairs committee chairman Dennis Pittman, director of corporate communication at Smithfield Foods; Michael Martin, director of media relations at Cargill Inc.; Janet Riley, senior vice president of public affairs and member services at AMI and Eric Mittenthal, vice president of public affairs at AMI.

The cost of the program is $495.


Egg industry future

The Future of the U.S. Egg Industry Conference will return to the program schedule at the 2013 IPPE. The program is co-sponsored by USPOULTRY and the United Egg Producers (UEP), and experts in the field will analyze the economic, environmental and global impact and challenges facing the U.S. egg industry.

The Jan. 31 conference costs $100 for all IPPE attendees.

Professor Hans-Wilheim Windhorst, economist at the International Egg Commission, will discuss the "Global Impact of Animal Health Welfare Legislation." Chad Gregory, UEP senior vice president, will provide an "Update on Egg Bill -- Federal Legislation." Tom Early, vice president for Agralytica Consulting, will give a presentation on the "Economic Impact of Egg Legislation." Tom Hebert, managing director of Bayard Ridge Group, will present on "Environmental Issues & Regulations Facing the Egg Industry."

Additional topics include "Producer's Perspective: Enriched Colony Cage Eggperiences"; "Traceability: On-Farm, Transportation & Processing," and "Footprint of the Egg -- Dramatic Progress Past 50 Years."

The Future of the U.S. Egg Industry Conference is scheduled from 8:30 a.m. to noon.


Antibiotic use

The Antibiotics Conference -- Current Issues for the Poultry & Egg Industry, sponsored by USPOULTRY, aims to explore and discuss antibiotic use as viewed from the regulatory and scientific perspective of industry experts.

For the first time at the International Poultry Expo, experts from the U.S., Europe and Latin America will discuss the current use of antibiotics throughout the world, explore the differences in regional perspectives on antibiotics, investigate how antibiotic use is monitored and review the current science behind alternatives to antibiotics.

The registration fee for the Jan. 30-31 conference is $150.

"Animal welfare and the production of a safe food supply are prime concerns for all growers and processors. This conference aims to provide scientific, well-researched antibiotic data from global experts so that attendees can gain a greater understanding about the risks and benefits," Starkey said. "There are differences in the way regions of the world view antibiotic usage. However, we all want the same thing: to ensure that poultry producers can continue to bring safe, nutritional, affordable food to tables across America and the world."

Program topics include "Current State of Affairs Regarding Antibiotics -- How We Got to Where We Are, How We Currently Use Antibiotics"; "Antibiotic Resistance -- Science Behind Antibiotic Resistance, How Is It Being Monitored (NARMS), How Is Data Being Used? Is There a Disconnect Between Use in Animals Compared to Antibiotic Resistance in Humans? Is the Issue Consumer or Government Driven?"; "Alternatives to Antibiotics," and "Future of Antibiotic Usage -- Industry & FDA Perspective."

The conference will run from 8:00 a.m. to 11:30 a.m.


Poultry care

AMI and USPOULTRY will host a new conference for poultry processors: Animal Care & Handling -- Focus on Poultry.

Taught by experts in the field, the program will provide poultry processors with in-depth instruction on best practices for poultry handling and transportation, current stunning systems technology and factors that can affect welfare and poultry quality.

The registration fee for the Jan. 28 program is $100 for all IPPE attendees.

"The new poultry-focused animal care and handling program is both timely and essential. The poultry industry is being challenged in the area of animal welfare, and a program such as this can offer valuable, time-tested guidance for the proper care and handling of the birds," Starkey said.

Dr. Yvonne Vizzier Thaxton of the University of Arkansas will present on "Stunning Systems for Chickens & Turkeys." Dr. Sarge Bilgili of Auburn University will discuss "Factors Affecting Chicken & Turkey Quality." Dr. Karen Christensen of OK Foods will provide an "Overview of NCC, NTF & UEP Animal Care Guidelines." Dr. Eva Pendleton of The Pennsylvania State University will present on "Broiler, Layer & Turkey Handling & Transport Quality Assurance."

The program will run from 1 p.m. to 5 p.m.

USPOULTRY represents the complete spectrum of today's poultry industry, with a focus on progressively serving member companies through research, education, communication and technical assistance. Founded in 1947, USPOULTRY is based in Tucker, Ga.

AFIA, based in Arlington, Va., represents the business, legislative and regulatory interests of the U.S. animal feed industry and its suppliers. Member companies are livestock feed and pet food manufacturers, integrators, pharmaceutical companies, ingredient suppliers, equipment manufacturers and companies that provide other products, services and supplies to feed manufacturers.

AMI, based in Washington, D.C., represents the interests of packers and processors of beef, pork, lamb, veal and turkey products and their suppliers throughout North America. The institute provides legislative, regulatory, public relations, technical, scientific and educational services to the meat and poultry packing and processing industry.


2013 IPPE educational program schedule

Special conferences



International Poultry Scientific Forum

Jan. 28-29


Animal Ag Sustainability Summit

Jan. 28-29


Improving Food Safety, Sanitation & Maintenance: A Hands-On Workshop

Jan. 29


Animal Handling: Focus on Poultry Processing

Jan. 28


Recalls & Public Health Investigations

Jan. 28


Pet Food Conference

Jan. 29


Antibiotic Conference -- Current Issues for the Poultry & Egg Industry

Jan. 30-31


Poultry Handling & Transportation Quality Assurance "Train the Trainer" Workshop

Jan. 31


Media Training for Meat & Poultry Professionals

Jan. 31


Future of the U.S. Egg Industry

Jan. 31


International Rendering Symposium

Jan. 31-Feb. 1


Meat & Poultry Research Conference

Jan. 31


Educational programs (included in IPPE registration)

AFIA International Feed Education Program

Jan. 30

No fee

Meat & Poultry Processing: A Global Perspective

Jan. 29-31

No fee

Consumer Trends -- Best New Meat & Poultry Products

Jan. 29-30

No fee

Poultry Market Intelligence Forum

Jan. 30

No fee

Plant Operations & Management

Jan. 30

No fee


Volume:84 Issue:52

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