WHILE some were marveling over in vitro meat, The Humane Society of the United States (HSUS) has been promoting a product designed to replace eggs with pea-derived protein.
Called "Beyond Eggs," the green powder marketed by Hampton Creek is geared toward replacing eggs in baked goods such as cookies and in sauces such as mayonnaise.
Taking aim at the liquid egg market — roughly one-third of the U.S. trade — HSUS said the pea-based product is more humane, 20% less expensive, healthier for consumers and better for the environment.
"We want to decrease by 30% the number of egg-laying hens in battery cage facilities during the next five years," said Hampton Creek chief executive officer Josh Tetrick, a friend of HSUS director Josh Balk.
Balk, director of corporate policy for the HSUS Farm Animal Protection Campaign, said products such as Beyond Eggs are the next step in driving the egg industry toward pasture-based systems.
"In order to eliminate factory farming, consumers have to continue incorporating more plant-based foods into their diets," said Balk, who helped get Tetrick's San Francisco, Cal.-based company started. "Hampton Creek is a great example of how the humane economy can benefit animals."