Del Monte reboots pet products company

Del Monte reboots pet products company

Former Del Monte pet business relaunches as Big Heart Pet Brands as largest stand-alone pet products company in North America.

BIG Heart Pet Brands, previously Del Monte Foods' Pet Products business, announced Feb. 19 its launch as the largest stand-alone pet food and snacks company in North America.

The creation of Big Heart Pet Brands comes after Del Monte sold its Consumer Products division to Del Monte Pacific Ltd. (Feedstuffs, Oct. 21, 2013), which became effective Feb. 18.

According to the announcement, the new name "reflects the company's singular focus on the pet products market and underscores the company's purpose: nurturing the bond between pets and the people who love them."

Big Heart Pet Brands will continue to deliver iconic brands such as Milk-Bone, Meow Mix, Natural Balance, Kibbles 'n Bits,9Lives, Milo's Kitchen, Pup-Peroni, Nature's Recipe, Canine Carry Outs, Gravy Train and other brand names.

"As a stand-alone pet products company, Big Heart Pet Brands will be singularly focused on capturing growth opportunities in the expanding $21 billion pet products category," said Dave West, president and chief executive officer of Big Heart Pet Brands. "We are uniquely positioned with a powerful and broad pet portfolio, strong position in key pet food categories, robust business fundamentals and a commitment to creating a better future for pets by nurturing the bond between pets and the people who love them."

Big Heart Pet Brands said it will leverage its scale, resources and singular pet products focus to provide innovative, insight-driven, category-leading pet products to the specialty, independent pet, mass and grocery markets.

Big Heart Pet Brands will remain headquartered in San Francisco, Cal., with office presences in Pittsburgh, Pa., and Burbank, Cal. The company will also maintain its existing pet food and snack manufacturing plants and distribution centers and sales offices.

Volume:86 Issue:08

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