Danbred North America is now DNA Genetics

Company now independent from Danish genetic system to focus on traits and economic value to North American customers.

Danbred North America announced Oct. 15 that it has a new name — DNA Genetics — and a new focus, while remaining under the same independent U.S. ownership.

"DNA Genetics will use our Danish genetics as its foundation, but we are now independent of Denmark's genetic program," explained Brett Bonwell, DNA Genetics chief executive officer. "Operating independently of Denmark gives us the ability to focus on the traits and economic value that are most important to the profitability of our North American customers. The result will be providing customers with the best genetic value for greater gains and improved performance."

The separation from the Danish genetic system was an amicable one, he said. "It came down to the fact that our business approach and how we deliver economic value for our customers no longer matched theirs."

The company is ready to operate independently. "We have always been set up to run separately in the case of a trade barrier or disease outbreak, so while the circumstances are different, we are ready to provide a seamless transition for our customers," Bonwell said.

The biggest change? Trait selection will now be based solely on a North American economic model instead of a European model of production. The company is investing $5 million to move the current genetics to a new level for the North American market. This includes investments in database development, people and a new, state-of-the-art InSight Performance Center.

InSight, set to be fully operational by 2014, will be equipped to measure feed intake, with more than 2,000 boars on-test at any given time, surpassing the capability of the Danish system.

"Our customers will be working with the same people and the same pigs," Bonwell says. "Our new AccuGain Genetics Program is designed to accelerate trait availability into our customers' herds and provide advantages producers won't find elsewhere."

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