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'Control gap' exists for consumer health, diet

'Control gap' exists for consumer health, diet
- Recognition does not equal control. - Real and perceived barriers exist. - Gaining control more easily said than done.

AMERICANS, by and large, believe it's possible to have a great deal of control over their level of physical activity, the healthfulness of their diet and their weight, yet far fewer are actually taking that control, according to a just-released survey from the International Food Information Council (IFIC) Foundation.

IFIC's 2013 "Food & Health Survey" found that 90% of respondents believe it's possible to have "a great deal of control" or "complete control" over their level of physical activity, but only 65% are actually trying to have that level of control, equating to a 25-point "control gap."

In terms of diet healthfulness, the study found that there was a 20-point gap (88% versus 68%). Regarding weight, there was a 16-point gap (81% versus 65%).

IFIC said this indicates that there are barriers preventing people from taking more control of their physical activity, diet and weight.

Those barriers to weight control were identified as a lack of willpower (64%), a dislike of exercise (60%), the perceived high cost of healthful food (54%) and a slow achievement of results (51%).

On the other hand, when asked about other factors such as their happiness, physical attractiveness, the amount of money they make and the safety of the foods and beverages they consume, the gap vanished, IFIC said, and Americans are taking at least as much or more control in their own lives than they believe is actually possible.

"This year, the 'Food & Health Survey' examined the intersection between consumers' beliefs and their actions, and some of the results are surprising," said Dr. Marianne Smith Edge, senior vice president, nutrition and food safety, for the IFIC Foundation. "Our findings clearly reveal a control gap when it comes to nutrition and health. People think it's quite possible to control their weight, diet and level of physical activity, yet many are falling short in their own lives and recognize that it's easier said than done. It's important for all of us to recognize the gap and work on countering the barriers."

When asked to assign a letter grade from A to F to their own diet and physical activity, consumers gave their level of physical activity an average grade of "C-plus," while they graded their diet slightly higher at an average grade of "B-minus."

While Americans acknowledge that there is room for improvement in their diet, the study found that they believe they are doing a full letter grade better than other Americans: They rated the diet of the average American at "C-minus."

In order to improve the grade of their own diets, Americans think they should eat a more balanced diet in general, including eating more fruits and vegetables and fewer sweets and snacks.

The online survey was fielded by Mathew Greenwald & Associates of Washington, D.C., April 11-22 and involved 1,006 Americans ages 18- 80. Results were weighted to match the U.S. Census based on age, education, gender, race/ethnicity and region to be nationally reflective.

The IFIC Foundation is dedicated to the mission of effectively communicating science-based information on health, nutrition and food safety for the public good. It is supported primarily by the broad-based food, beverage and agriculture industries. For more information, visit www.foodinsight.org.

Volume:85 Issue:22

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