THE Canadian Cattlemen's Assn. (CCA), in its ongoing commitment to sustainable beef production, has joined the Global Roundtable for Sustainable Beef (GRSB).
Like the roundtable, CCA said it is focused on developing the necessary tools to ensure that beef production is environmentally sound, socially responsible and economically viable.
CCA joins a diverse GRSB member base that includes producer groups, processers, retailers and environmental/sustainability organizations.
CCA president Martin Unrau said working with and contributing Canadian research and expertise to the roundtable's efforts to improve the sustainability of global beef production is an opportunity not to be missed.
CCA recognizes the numerous value propositions for becoming a GRSB member, like engaging with leaders from across the value chain and participating in shaping the global dialogue on beef sustainability, Unrau said.
"CCA does excellent work in the area of sustainable beef production and has been looking for the right opportunity to share our expertise in this area," Unrau said. "In our view, sustainable beef production is crucial to the long-term competitiveness of Canada's beef cattle industry. We have found a good fit in the Global Roundtable for Sustainable Beef and look forward to continued collaboration with them."
Sustainable beef production is a key pillar of the Beef Cattle Research Council, a division of CCA. Research funded by the council has led to improvements in productivity and feed efficiency, which have clear implications for environmental sustainability. Improvements in feed efficiency and shortening the number of days required to finish fed cattle reduces the amount of methane and manure produced and resources used per pound of beef.
GRSB developed out of the Global Conference on Sustainable Beef held in Denver, Colo., in December 2010. Today, the roundtable is organized as an independent, nonprofit organization based in Switzerland.
Current GRSB members include the National Cattlemen's Beef Assn., Cargill Inc., JBS S.A., Marfrig S.A., McDonald's, Wal-Mart Stores Inc., Elanco, Merck, GTPS (the Brazilian roundtable for sustainable livestock), the Roundtable for Sustainable Beef Australia, Dow Agro Chemicals, Darden, the World Wildlife Fund, Solidaridad, The Nature Conservancy and the National Wildlife Federation.